Sales Force Effectiveness Manager (m/f/d)

Job Description

Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

The Sales Force Effectiveness Manager (m/f/d) is responsible for sales force effectiveness initiatives, related analytics and segmentation and targeting efforts, ensures compliance for primary market research projects and supports customer touchpoint journeys.

• Lead Analytical Initiatives: Spearhead sales force effectiveness projects with a strong focus on data analytics, including call activity, customer engagement, sales performance, and digital interactions. Deliver actionable insights to key stakeholders to optimize sales strategies.
  
• Enhance Digital Campaign Performance: Provide expert analysis of Salesforce Marketing Cloud campaigns, monitoring performance metrics and deriving insights to recommend continuous improvements in digital email marketing strategies.
  
• Data-Driven Customer Segmentation: Oversee the customer segmentation and targeting process, leveraging advanced data analytics and market insights to identify and prioritize high-value customer segments. Act as a consultant to the business on best practices in segmentation.
  
• Market Research Compliance: Serve as the primary point of contact for market research, ensuring adherence to local compliance and pharmacovigilance requirements. Support the selection and evaluation of market research vendors with a focus on data integrity and insights.
  
• Veeva CRM Implementation: Lead the implementation of sales force effectiveness initiatives within Veeva CRM, ensuring alignment with analytical goals and business needs.
  
• Collaborate on CRM Data Analytics: Work closely with the data analytics team to support CRM data analytics, ensuring that insights are effectively integrated into sales strategies and operations.
  
• Compliance Liaison: Act as the point of contact for compliance within the Commercial Operations team, collaborating with regional Sales Force Effectiveness, Commercial Operations, and Digital teams to ensure alignment and adherence to regulations.
  

• Educational Background: Degree in Economics, Marketing, Computer Science, Information Systems Management, or a related field is strongly preferred.
  
• Experience with Analytical Tools: Proven experience with CRM systems, marketing cloud platforms (preferably Salesforce and Veeva), and enterprise Business Intelligence tools (e.g., QlikSense, Power BI).
  
• Strong Analytical Skills: Exceptional analytical capabilities with a track record of deriving insights from complex data sets and translating them into actionable recommendations.
  
• Technical Proficiency: Advanced skills in MS Excel and familiarity with data analytics programming languages (e.g., R, Python, SQL) are preferred.
  
• Project Management Expertise: Demonstrated project management and coordination skills, with a history of successfully executing projects on time.
  
• Market Research Experience: Experience in managing primary market research projects is a plus.
  
• Language Proficiency: Fluency in English and German is required. French may be beneficial.
  
• Industry Knowledge: Relevant experience in the pharmaceutical or medical device industry is advantageous.
  
• Agile Team Collaboration: Ability to work effectively within cross-functional agile teams.
  
• Resilience Under Pressure: Capable of managing stress and meeting deadlines in a fast-paced environment.
  
• Effective Communication: Strong communication skills, with the ability to present insights and recommendations clearly and persuasively to peers and senior management.
  

Our Human Health Division maintains a “patient first, profits later†ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

Our Company has had a presence in Switzerland since 1963. With a regional office and manufacturing/packaging facility, Lucerne is considered the center of operations. Approximately 1,000 people work collaboratively at the four Lucerne locations (Tribschenstrasse, Citybay, Schachen and Kriens). A fifth location has been established in Zurich, aimed at accelerating the development and commercialization of many of our company’s medicines and vaccines, which supports our mission to save and improve lives around the world.

We are proud to be certified as a “Top Employer Switzerland†and “Top Employer Europe†showing the company’s commitment to our employees and the community around us.

The Switzerland Head Office of our company’s Swiss Subsidiary is based in Lucerne’s city centre. Located in the heart of the city, employees work collaboratively across many departments including commercial, market access, medical affairs, clinical research, regulatory affairs, and policy & communications.

Current Employees apply HERE

Current Contingent Workers apply HERE

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Regular

No relocation

No

10%

Hybrid

Not Indicated

No

N/A

Adaptability, Adaptability, Analytical Problem Solving, Analytical Thinking, Brand Management, Business, Business Intelligence (BI), Business Intelligence Software, Campaign Management, Computer Science, Customer Insights, Customer Segmentation, Data Analysis, Digital Engagement Strategy, Email Marketing, Information Systems Management, Management Process, Market Research, Medical Devices, Negotiation, Performance Monitoring, Pricing Strategies, Product Management, Project Management, Sales Force Effectiveness {+ 4 more}

08/22/2025*