The associate on this position is responsible for development, deployment and coordination of trade marketing activities within the PSR channel according to the annual execution plan. As such, the
Trade Marketeer (m/w/d) is in close contact with the off-line and on-line shop floor and pro-actively drives business and category growth at our customers in PSR. Will be deploying activation & toolkits from the region.+ Collaborates in building cluster marketing execution plan in cooperation with MSD and Sales Acceleration team.
+ Aligns messaging and concept for activations to overarching campaign/brand messaging.
+ Defines & tracks budget for activations.
+ In the lead for getting approval on national activations/events through the S&OP+ cycle, including ROI calculation and evaluation.
+ Develops and deploys Cluster and Market marketing activations plans for their specific channel/customer in store and leveraging the CRM platforms.
+ Plans and manages ordering, development and production of all communication/promotional materials, both online and instore, based on the key visuals developed by the Regional S&M team.
+ Evaluate in-store materials and continuously drive best-in-class, innovative POS materials to support the recommendation and conversion of our brand.
+ Partner to deliver category vision into Action projects at customers in close collaboration with Category Manager and sales teams.
+ Provides sales teams with the selling tools to deliver a perfect execution in store and online.
+ Shares best practice across Cluster
+ Supports development, execution & evaluation of Cluster B2C / B2B activities.
+ B2B & B2C Cluster activation execution in PSR Channels
+ Pillar picture of success execution in store in line with Cluster roadmap
+ Engages Sales teams with the activity plans to drive field excellence in execution
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